Animate has announced their promotion plan for the new magazine Shonen Magazine Edge, which features Hiroyuki Takei’s new manga Nekogahara. The campaign is broken up into multiple parts which are listed below:
Hiroyuki Takei Signature Event
On September 21st, at Animate Ikebukuro, for anyone who purchases the magazine on the launch day (Sept 17th) and received a ticket can return for this special event. Hiroyuki Takei will be there for signing of the magazine in person. The event will start at 14:30. See website for more details (in Japanese).
Illustration Card
Starting on September 17th, through October 4th, anyone who purchases the magazine from an Animate store will also receive a set of 6 illustration cards featuring series from Shonen Magazine Edge. Takei’s Nekogehara is one of these cards (but the image is subject to change).
Special Booklet Release
Starting on September 17th until April 15th, if you purchase the magazine at an Animate store you will collect 1 point. After collecting 6 points, you can redeem these for a special booklet between March 16th and April 15th. This booklet will contain rough sketches, comments, and other drawings from the mangaka featured in the magazine). The design of the booklet has not been determined.
Special Day-of Drawing
In addition to all of the other promotions, if you are at Animate Ikebukuro on the launch day from 10:00 to 21:00, there will be a special raffle done for anyone who has purchased the magazine. The prizes will include pre-autographed prints from the mangas featured in the magazine. This store will also have specially designed small posters, a large banner outside the store, and a special promotional video on display.
There are also other events, such as a Twitter campaign (being run with Animate) that has not been finalized. There may also be other smaller events being hosted at other stores in Japan as well.
