For the 25th Anniversary events for the Shaman King series a return of the “Great Journey in Izumo, the Land of the Gods” tourism campaign will be held in Izumo, Japan between July 20th and August 31st. This new campaign for 2023 will feature brand new artwork, products, and events and was previously announced back in May 2023.

In addition to having new goods be part of the collaboration, there is also a new set of food items you can purchase in Izumo while you visit. There are 11 different locations to visit, each with their own specialty Shaman King-inspired items. When you purchase an item at each location, you will receive one of eight random coaster featuring the art drawn by Hiroyuki Takei. These coasters can not be purchased separately and feature artwork of Yoh, Hao, Anna, Ren, Horohoro, Chocolove, Lyserg, and Matamune on them.

Drinkable Cheese Cake (Over Soul Flavor 2023)

Price: 850 yen
Location: ちーずけーき本舗 (Cheese Cake Honpo)

Matamune Shaved Ice for Adults

Price: 1000 yen each
Location: Izumo Brewing Co.
Flavors: Wine, Citrus

Shaman King Fresh Confectionery Set

Price: 800 yen
Location: 出雲ぜんざい餅 (Izumo Zenzai Mochi)

Asakura Family’s Favorite Izumo Curry Udon

Price: 1200 yen
Location: 大社前 いづもや (Taisha-mae Izumoya)

Golden Honeycomb Ice Cream

Price: 1000 yen
Location: 蜜蜂工房 花の道 (Honeybee Koubou Hana no Michi)

Brothers Yoh & Hao’s Amber Sugar Cider

Price: 500 yen
Location: いづも寒天工房 (Izumo Kanten Koubou)

Yoh and Hao’s Five Elements Mix (Craft Ginger Ale and Five Elements Tea Leaves)

Price: 1500 yen
Location: 堀江薬局 (Horie Pharmacy)

Hao’s Favorite Chicken Curry Burger

Price: 990 yen
Price with Cheese: 1100 yen
Location: 大社からあげ光海どり (Taisha Shrine Koumidori)

Yoh’s Afterschool Michikusa Soba

Price: 1300 yen
Location: 甘味みちくさ (Sweet Michikusa)

Horohoro and Damuko’s Bittersweet First Love Lemonade (with Warabi Mochi)

Price: 1300 yen
Location: 甘味処鎌倉 わらびもち専門店 (Kamakura Warabimochi Specialty Store)

Drink and Magatama Cookie Set

Price: 800 yen
Location: 古代出雲歴史博物館 maru café (Shimane Museum of Ancient Izumo – Maru Café)